Most small business owners and marketing managers are too busy to do a deep dive into their website analytics on a daily basis. However, it is still imperative to keep a pulse on how your online marketing programs are performing so you can adjust them as needed. Fortunately, 95% of marketers are using some kind of web analytics platform, and of those, a massive 92% are using Google Analytics. To help avoid “analysis paralysis” and getting side-tracked by all of the overwhelming amounts of data provided by Google Analytics, here is a quick 10-minute daily routine that will help you stay current with monitoring the most important metrics:
Did you know that getting landing pages built and tested is one of the top five challenges faced by B2B marketers?
First things first - A landing page refers to the page a visitor arrives at after clicking an ad (for example, a Google text or a display ad). Inexperienced marketers may direct all of their PPC traffic to their website’s homepage, but this can be a costly mistake. Having specific landing pages that are tailored to different offers is necessary for providing a quality experience for visitors and driving conversions.
An effective landing page will grab a visitor’s attention immediately. On average, your page has less than 8 seconds to grab a visitor’s attention. Just a one second delay in your site speed can result in a 7% reduction in conversions. Crazy, right? Here are a few simple tips that may lead to better performing landing pages:
Websites that are not mobile friendly these days are missing out on valuable traffic. Missing out on valuable traffic ultimately means losing sales. When considering how important a website can be for any small business, it seems only natural to take the extra steps to ensure that the website is responsive. Here are five reasons you should already have a website that is optimized for mobile: