How to Create Landing Pages that Convert

Posted by Somer Powell on Feb 19, 2016 4:13:00 PM

Did you know that getting landing pages built and tested is one of the top five challenges faced by B2B marketers?        

First things first - A landing page refers to the page a visitor arrives at after clicking an ad (for example, a Google text or a display ad).  Inexperienced marketers may direct all of their PPC traffic to their website’s homepage, but this can be a costly mistake.  Having specific landing pages that are tailored to different offers is necessary for providing a quality experience for visitors and driving conversions. 

An effective landing page will grab a visitor’s attention immediately.  On average, your page has less than 8 seconds to grab a visitor’s attention.  Just a one second delay in your site speed can result in a 7% reduction in conversions.  Crazy, right?  Here are a few simple tips that may lead to better performing landing pages:

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Topics: Digital Marketing, SEO, Landing Pages