Did you know that getting landing pages built and tested is one of the top five challenges faced by B2B marketers?
First things first - A landing page refers to the page a visitor arrives at after clicking an ad (for example, a Google text or a display ad). Inexperienced marketers may direct all of their PPC traffic to their website’s homepage, but this can be a costly mistake. Having specific landing pages that are tailored to different offers is necessary for providing a quality experience for visitors and driving conversions.
An effective landing page will grab a visitor’s attention immediately. On average, your page has less than 8 seconds to grab a visitor’s attention. Just a one second delay in your site speed can result in a 7% reduction in conversions. Crazy, right? Here are a few simple tips that may lead to better performing landing pages: