Banks Show Growing Interest in Blockchain

Posted by Angie Goertz on Sep 30, 2016 11:25:24 AM

Conceived in 2008 and the underlying technology to the cryptocurrency Bitcoin, blockchain is being rapidly adopted by the banking industry.

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Topics: ISDR Blog, fintech, Bitcoin

Straight Talk About Outreach Strategies

Posted by Angie Goertz on Sep 23, 2016 10:18:26 AM

Are your shareholders hearing what you’re saying loud and clear? If not, it’s time to turn up the volume of ways your company communicates with them.

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Topics: ISDR Blog

Are you reviewing your website’s analytics?

Posted by Somer Powell on Feb 26, 2016 1:33:25 PM

Most small business owners and marketing managers are too busy to do a deep dive into their website analytics on a daily basis.  However, it is still imperative to keep a pulse on how your online marketing programs are performing so you can adjust them as needed.  Fortunately, 95% of marketers are using some kind of web analytics platform, and of those, a massive 92% are using Google Analytics.  To help avoid “analysis paralysis” and getting side-tracked by all of the overwhelming amounts of data provided by Google Analytics, here is a quick 10-minute daily routine that will help you stay current with monitoring the most important metrics: 

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Topics: ISDR Blog, Digital Marketing, SEO, Website Analytics

How to Extend Your Blog’s Audience (And Keep It)

Posted by Somer Powell on Jan 8, 2016 11:24:57 AM

With blogs becoming integral to almost every Digital Marketer’s strategy this year, it is more important than ever to understand not only how to grow your audience, but how to turn your first time visitors into loyal readers.  Creating blog posts is one of the most effective ways to promote your own content; however, results do not happen (no matter how great the writing may be) without engagement.  Here are a few tips that may help increase your engagement so that results start becoming a reality.

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Topics: ISDR Blog, Tips, Social Media

Digital Marketing Tips for 2016

Posted by Somer Powell on Dec 18, 2015 12:55:00 PM


Digital Marketing advances very quickly. The name of today’s game is immediacy, and that immediacy comes directly through digital marketing efforts. Today’s potential customers want information now and in a variety of different formats. Email is no longer enough. A Facebook presence is simply not enough. Inbound marketing efforts alone are not enough.

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Topics: ISDR Blog, Digital Marketing, Tips

Meet Zarrin Alam:  Digital Marketing Intern @ Issuer Direct

Posted by Somer Powell on Dec 11, 2015 11:30:00 AM

Some may already know her as a fashion blogger, others may recognize her by her wardrobe staples: Black Flannels and Overalls, but either way she is sure to make a lasting impression wherever she goes. Here around the office, we like to refer to her as the resident “Excel Pro” and our coffee-loving Intern always suffering from “Obsessive Ryan Gosling Disorder.”

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Topics: ISDR Blog, Digital Marketing, Intern

An Introduction to All that is Somer

Posted by Somer Powell on Dec 4, 2015 9:21:50 AM

Hi, I’m Somer. As the newest author and contributor to the Issuer Direct Blog, I wanted to say hello and give you a brief slice of my life. Hopefully a sweet, wildly indulgent slice that tastes best with Breyers Vanilla Bean ice cream. Because ice cream goes with everything!

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Topics: ISDR Blog, Introduction, Digital Marketing

Three Great Ways to Promote your Blog

Posted by Leah Drayer on May 1, 2015 12:00:00 PM

There is a lot of work that goes into creating a successful blog. Not only do you have to create engaging content that your target audience can relate to, but you also have to keep the end game in mind. One of the main benefits of a blog is to potentially help strengthen your website and increase website traffic.

A blog and a website have a symbiotic relationship. This means that your blog and website should benefit from each other. For example, there should be links that are placed periodically on different pages of your website that send visitors to your blog. This same idea can be applied to your blog. There should be links in your blog posts that send readers to pages of your website.

However that is just one example. There are a multitude of ways that your blog and website can help each other to succeed. One very important way that a blog can help a website is through referral traffic. Referral traffic occurs when someone visits your website from a direct link on a completely different website. When this happens enough, it can potentially add points to the domain authority of your website. When your domain authority goes up you can possibly increase the chances of your website appearning higher in search rankings. 

Sounds pretty great right? But how do you get your blog to send referral traffic to your website? The answer is to promote your blog posts. There are three great ways to promote your blog that are highly effective:

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Topics: ISDR Blog

Essential Press Release Optimization Tips

Posted by Leah Drayer on Mar 20, 2015 12:42:59 PM

Writing press releases today can seem like a daunting task. Not only do you have to write a compelling press release that demands attention, but you also have to consider how your press release will perform online. 

The way we write press releases has changed. This is primarily due to the technological leaps and bounds that society has made in a very short period of time. Social media marketing, search engine optimization (SEO) and mobile technology are now integral parts to digital marketing and public relations strategies.  

These three strategies can also be applied when writing your next press release. By using these strategies correctly, you can optimize your press releases to achieve the best possible online distribution. 

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Topics: ISDR Blog

Productivity Tips - Use Motivation Music

Posted by Leah Drayer on Mar 13, 2015 10:43:00 AM

We all have those moments during the workday when we feel completely drained. Maybe it’s right after lunch? Maybe it’s in the morning before coffee? Brain drain can sneak up on you at any moment and it is an unfortunate side effect of hard work. There has to be a way to fight against it, right?

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Topics: ISDR Blog