Are you reviewing your website’s analytics?

Posted by Somer Powell on Feb 26, 2016 1:33:25 PM

Most small business owners and marketing managers are too busy to do a deep dive into their website analytics on a daily basis.  However, it is still imperative to keep a pulse on how your online marketing programs are performing so you can adjust them as needed.  Fortunately, 95% of marketers are using some kind of web analytics platform, and of those, a massive 92% are using Google Analytics.  To help avoid “analysis paralysis” and getting side-tracked by all of the overwhelming amounts of data provided by Google Analytics, here is a quick 10-minute daily routine that will help you stay current with monitoring the most important metrics: 

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Topics: Digital Marketing, SEO, Website Analytics

How to Create Landing Pages that Convert

Posted by Somer Powell on Feb 19, 2016 4:13:00 PM

Did you know that getting landing pages built and tested is one of the top five challenges faced by B2B marketers?        

First things first - A landing page refers to the page a visitor arrives at after clicking an ad (for example, a Google text or a display ad).  Inexperienced marketers may direct all of their PPC traffic to their website’s homepage, but this can be a costly mistake.  Having specific landing pages that are tailored to different offers is necessary for providing a quality experience for visitors and driving conversions. 

An effective landing page will grab a visitor’s attention immediately.  On average, your page has less than 8 seconds to grab a visitor’s attention.  Just a one second delay in your site speed can result in a 7% reduction in conversions.  Crazy, right?  Here are a few simple tips that may lead to better performing landing pages:

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Topics: Digital Marketing, SEO, Landing Pages

Why Your Website Must be Mobile Friendly

Posted by Somer Powell on Feb 12, 2016 1:56:06 PM

Websites that are not mobile friendly these days are missing out on valuable traffic.  Missing out on valuable traffic ultimately means losing sales.  When considering how important a website can be for any small business, it seems only natural to take the extra steps to ensure that the website is responsive.  Here are five reasons you should already have a website that is optimized for mobile:     

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Topics: Digital Marketing, SEO, Mobile, Small Business

Digital Marketing Tips for 2016

Posted by Somer Powell on Dec 18, 2015 12:55:00 PM


Digital Marketing advances very quickly. The name of today’s game is immediacy, and that immediacy comes directly through digital marketing efforts. Today’s potential customers want information now and in a variety of different formats. Email is no longer enough. A Facebook presence is simply not enough. Inbound marketing efforts alone are not enough.

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Topics: Digital Marketing, Tips

Meet Zarrin Alam:  Digital Marketing Intern @ Issuer Direct

Posted by Somer Powell on Dec 11, 2015 11:30:00 AM

Some may already know her as a fashion blogger, others may recognize her by her wardrobe staples: Black Flannels and Overalls, but either way she is sure to make a lasting impression wherever she goes. Here around the office, we like to refer to her as the resident “Excel Pro” and our coffee-loving Intern always suffering from “Obsessive Ryan Gosling Disorder.”

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Topics: Digital Marketing, Intern

An Introduction to All that is Somer

Posted by Somer Powell on Dec 4, 2015 9:21:50 AM

Hi, I’m Somer. As the newest author and contributor to the Issuer Direct Blog, I wanted to say hello and give you a brief slice of my life. Hopefully a sweet, wildly indulgent slice that tastes best with Breyers Vanilla Bean ice cream. Because ice cream goes with everything!

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Topics: Introduction, Digital Marketing