Somer Powell

Digital Marketing Manager at Issuer Direct.
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Recent Posts

It's here!

Posted by Somer Powell on Dec 13, 2016 10:58:41 AM

Announcing the launch of our newly resdesigned website!  

We've redesigned our website with you in mind.

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Topics: New Website

Motivating the Fearful to Adopt FinTech

Posted by Somer Powell on Jul 15, 2016 3:47:45 PM

All of us have probably heard the phrase “FinTech” at least a few times over the last year or two.  But many still ask, “what does FinTech mean?“

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Topics: fintech, entrepreneurs

4 Must-dos to Simplify your Compliance this Year

Posted by Somer Powell on May 20, 2016 5:26:47 PM

Great job filing your 10-K for last year!  It’s hard to believe, but March approached quickly, and now April has already come and gone.  Don’t let time start getting the best of you before ensuring that your reporting process this year will be a breeze!  Here are a few tips to keep in mind: 

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Topics: Compliance, SEC, Financial Reporting

Why Lunch Breaks Are A Necessity

Posted by Somer Powell on Mar 22, 2016 11:39:15 AM

It’s not always easy to squeeze in a lunch break, but often it’s necessary – not only for your health, but for your sanity.  The hour-long lunch may seem like something of the past, like phone cords and typewriters, but in today’s work culture, many are not taking lunch breaks at all.  Fewer than 20% of American workers regularly step away for a meal, and 39% admit to eating at their desks. 

            The truth is, stopping to eat can actually make you much better at what you do.  Lunch can boost performance because food literally fuels your brain, which does need a constant supply of energy to function optimally.  The worst thing you can do for your midday mental performance is to skip lunch.  However, the best thing you can do, it seems, is to eat a meal with a balance of carbs, protein and fat. 

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Are you reviewing your website’s analytics?

Posted by Somer Powell on Feb 26, 2016 1:33:25 PM

Most small business owners and marketing managers are too busy to do a deep dive into their website analytics on a daily basis.  However, it is still imperative to keep a pulse on how your online marketing programs are performing so you can adjust them as needed.  Fortunately, 95% of marketers are using some kind of web analytics platform, and of those, a massive 92% are using Google Analytics.  To help avoid “analysis paralysis” and getting side-tracked by all of the overwhelming amounts of data provided by Google Analytics, here is a quick 10-minute daily routine that will help you stay current with monitoring the most important metrics: 

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Topics: Digital Marketing, SEO, Website Analytics

How to Create Landing Pages that Convert

Posted by Somer Powell on Feb 19, 2016 4:13:00 PM

Did you know that getting landing pages built and tested is one of the top five challenges faced by B2B marketers?        

First things first - A landing page refers to the page a visitor arrives at after clicking an ad (for example, a Google text or a display ad).  Inexperienced marketers may direct all of their PPC traffic to their website’s homepage, but this can be a costly mistake.  Having specific landing pages that are tailored to different offers is necessary for providing a quality experience for visitors and driving conversions. 

An effective landing page will grab a visitor’s attention immediately.  On average, your page has less than 8 seconds to grab a visitor’s attention.  Just a one second delay in your site speed can result in a 7% reduction in conversions.  Crazy, right?  Here are a few simple tips that may lead to better performing landing pages:

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Topics: Digital Marketing, SEO, Landing Pages

Why Your Website Must be Mobile Friendly

Posted by Somer Powell on Feb 12, 2016 1:56:06 PM

Websites that are not mobile friendly these days are missing out on valuable traffic.  Missing out on valuable traffic ultimately means losing sales.  When considering how important a website can be for any small business, it seems only natural to take the extra steps to ensure that the website is responsive.  Here are five reasons you should already have a website that is optimized for mobile:     

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Topics: Digital Marketing, SEO, Mobile, Small Business

How to Extend Your Blog’s Audience (And Keep It)

Posted by Somer Powell on Jan 8, 2016 11:24:57 AM

With blogs becoming integral to almost every Digital Marketer’s strategy this year, it is more important than ever to understand not only how to grow your audience, but how to turn your first time visitors into loyal readers.  Creating blog posts is one of the most effective ways to promote your own content; however, results do not happen (no matter how great the writing may be) without engagement.  Here are a few tips that may help increase your engagement so that results start becoming a reality.

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Topics: Tips, Social Media

Digital Marketing Tips for 2016

Posted by Somer Powell on Dec 18, 2015 12:55:00 PM


Digital Marketing advances very quickly. The name of today’s game is immediacy, and that immediacy comes directly through digital marketing efforts. Today’s potential customers want information now and in a variety of different formats. Email is no longer enough. A Facebook presence is simply not enough. Inbound marketing efforts alone are not enough.

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Topics: Digital Marketing, Tips

Meet Zarrin Alam:  Digital Marketing Intern @ Issuer Direct

Posted by Somer Powell on Dec 11, 2015 11:30:00 AM

Some may already know her as a fashion blogger, others may recognize her by her wardrobe staples: Black Flannels and Overalls, but either way she is sure to make a lasting impression wherever she goes. Here around the office, we like to refer to her as the resident “Excel Pro” and our coffee-loving Intern always suffering from “Obsessive Ryan Gosling Disorder.”

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Topics: Digital Marketing, Intern