All of us have probably heard the phrase “FinTech” at least a few times over the last year or two. But many still ask, “what does FinTech mean?“
Great job filing your 10-K for last year! It’s hard to believe, but March approached quickly, and now April has already come and gone. Don’t let time start getting the best of you before ensuring that your reporting process this year will be a breeze! Here are a few tips to keep in mind:
It’s not always easy to squeeze in a lunch break, but often it’s necessary – not only for your health, but for your sanity. The hour-long lunch may seem like something of the past, like phone cords and typewriters, but in today’s work culture, many are not taking lunch breaks at all. Fewer than 20% of American workers regularly step away for a meal, and 39% admit to eating at their desks.
The truth is, stopping to eat can actually make you much better at what you do. Lunch can boost performance because food literally fuels your brain, which does need a constant supply of energy to function optimally. The worst thing you can do for your midday mental performance is to skip lunch. However, the best thing you can do, it seems, is to eat a meal with a balance of carbs, protein and fat.
Most small business owners and marketing managers are too busy to do a deep dive into their website analytics on a daily basis. However, it is still imperative to keep a pulse on how your online marketing programs are performing so you can adjust them as needed. Fortunately, 95% of marketers are using some kind of web analytics platform, and of those, a massive 92% are using Google Analytics. To help avoid “analysis paralysis” and getting side-tracked by all of the overwhelming amounts of data provided by Google Analytics, here is a quick 10-minute daily routine that will help you stay current with monitoring the most important metrics:
Did you know that getting landing pages built and tested is one of the top five challenges faced by B2B marketers?
First things first - A landing page refers to the page a visitor arrives at after clicking an ad (for example, a Google text or a display ad). Inexperienced marketers may direct all of their PPC traffic to their website’s homepage, but this can be a costly mistake. Having specific landing pages that are tailored to different offers is necessary for providing a quality experience for visitors and driving conversions.
An effective landing page will grab a visitor’s attention immediately. On average, your page has less than 8 seconds to grab a visitor’s attention. Just a one second delay in your site speed can result in a 7% reduction in conversions. Crazy, right? Here are a few simple tips that may lead to better performing landing pages:
Websites that are not mobile friendly these days are missing out on valuable traffic. Missing out on valuable traffic ultimately means losing sales. When considering how important a website can be for any small business, it seems only natural to take the extra steps to ensure that the website is responsive. Here are five reasons you should already have a website that is optimized for mobile:
With blogs becoming integral to almost every Digital Marketer’s strategy this year, it is more important than ever to understand not only how to grow your audience, but how to turn your first time visitors into loyal readers. Creating blog posts is one of the most effective ways to promote your own content; however, results do not happen (no matter how great the writing may be) without engagement. Here are a few tips that may help increase your engagement so that results start becoming a reality.
Digital Marketing advances very quickly. The name of today’s game is immediacy, and that immediacy comes directly through digital marketing efforts. Today’s potential customers want information now and in a variety of different formats. Email is no longer enough. A Facebook presence is simply not enough. Inbound marketing efforts alone are not enough.
Some may already know her as a fashion blogger, others may recognize her by her wardrobe staples: Black Flannels and Overalls, but either way she is sure to make a lasting impression wherever she goes. Here around the office, we like to refer to her as the resident “Excel Pro” and our coffee-loving Intern always suffering from “Obsessive Ryan Gosling Disorder.”
Hi, I’m Somer. As the newest author and contributor to the Issuer Direct Blog, I wanted to say hello and give you a brief slice of my life. Hopefully a sweet, wildly indulgent slice that tastes best with Breyers Vanilla Bean ice cream. Because ice cream goes with everything!